Ethical Swimwear Brands - Zero Waste Memoirs

Ethical Swimwear Brands: Making Waves in Sustainability

When I think about summer, the beach always comes to mind—the sound of crashing waves, the salty air, and the anticipation of plunging into cool water on a hot day. But as I’ve become more mindful of my environmental footprint, I can’t help but reflect on what I’m wearing in those precious sun-soaked moments. Swimwear is often made from synthetic materials like nylon or polyester, which, while durable, contribute to pollution and waste. That’s where ethical swimwear brands come in, offering sustainable, stylish alternatives that align with both fashion and values.

In this post, I’ll share a deep dive into some of my favorite ethical swimwear brands, each with a unique story and commitment to sustainability. Whether you’re looking for a chic bikini or a functional one-piece, these brands prove you can look good, feel good, and do good—all at the same time.

Why Ethical Swimwear Matters

Before jumping into the brands, let’s talk about why this matters. Swimwear’s environmental impact begins long before it hits store shelves. The production of synthetic fabrics relies on petroleum, contributing to carbon emissions. These fabrics also shed microplastics when washed, which can end up in oceans, harming marine life.

Ethical swimwear brands combat this by:

Using recycled or organic materials.
Prioritizing fair labor practices.
Minimizing waste through innovative manufacturing processes.
Promoting durability to reduce the need for frequent replacement.

By supporting these brands, we’re voting for a cleaner planet and fairer working conditions.

My Favorite Ethical Swimwear Brands

1. Summersalt

Why I Love Them: If you’ve ever struggled to find swimwear that fits just right, Summersalt is a game-changer. Their designs are made for real bodies, offering extended sizing and flattering cuts.
Sustainability Highlight: Summersalt uses recycled materials like post-consumer plastic bottles to create their swimsuits.
Personal Pick: I’m obsessed with their “Sidestroke” one-piece. It’s not only elegant but also functional enough for laps at the pool.

2. Mara Hoffman

Why I Love Them: Mara Hoffman’s designs are a perfect blend of art and fashion. Every piece feels like a wearable masterpiece.
Sustainability Highlight: The brand uses eco-friendly fabrics like ECONYL® (regenerated nylon made from discarded fishing nets and fabric scraps) and REPREVE® (recycled polyester).
Personal Pick: Their vibrant, patterned high-waisted bikinis make me feel like a retro queen ready to own the beach.

3. Vitamin A

Why I Love Them: Based in California, Vitamin A blends timeless style with sustainability. Their minimalist designs are effortlessly chic.
Sustainability Highlight: The brand pioneered EcoLux™, a swim fabric made from recycled nylon. They also partner with organizations like 1% for the Planet to give back.
Personal Pick: Their black “California High Leg” bikini bottom is a wardrobe staple—it pairs beautifully with any top I own.

Behind the Scenes: What Makes These Brands Ethical?

Ethical swimwear isn’t just about recycled fabrics—it’s also about people. Many brands, like Mara Hoffman, ensure their workers are paid fair wages and operate under safe working conditions. Some, like Vitamin A, source locally to minimize carbon emissions.

One story that sticks with me is from Outerknown, a brand co-founded by surfer Kelly Slater. They’re transparent about their supply chain, ensuring every piece is made responsibly. I was amazed to learn how much thought goes into each step—from fabric sourcing to stitching.

Expanding the Closet: Other Ethical Brands to Explore

4. AURAI Swimwear

Why I Love Them: Designed in New Zealand and made in Brazil, AURAI Swimwear has a global appeal. Their pieces are simple yet sophisticated.
Sustainability Highlight: They use biodegradable fabrics that decompose faster in landfills, reducing long-term waste.
Personal Pick: Their “Classic Triangle Top” is a versatile addition to my swimwear collection.

5. Elle Evans

Why I Love Them: Based in Melbourne, Elle Evans creates made-to-order swimwear, reducing overproduction waste.
Sustainability Highlight: They use ECONYL® and plant-based dyes, which are gentle on the skin and the environment.
Personal Pick: I love their custom options, especially since it feels like getting a suit tailored just for me.

6. Boden

Why I Love Them: Boden isn’t exclusively a swimwear brand, but their swimsuits deserve a shout-out for their durability and cheerful patterns.
Sustainability Highlight: Boden is committed to reducing plastic waste and uses recycled materials in many of their products.
Personal Pick: Their floral prints always bring a pop of joy to my beach days.

Tips for Shopping Ethical Swimwear

Switching to ethical swimwear doesn’t mean sacrificing style or breaking the bank. Here’s how to shop smarter:

Prioritize Versatility: Choose classic designs that you can mix and match or wear across multiple seasons.
Check Transparency: Look for brands that openly share their practices. Certifications like GOTS (Global Organic Textile Standard) or OEKO-TEX® are good signs.
Care for Your Swimwear: Prolong your suit’s life by rinsing it in cold water after use and avoiding harsh detergents.

Making a Splash: My Journey with Ethical Swimwear

I’ll never forget the first time I wore a sustainable swimsuit—it was a Vitamin A bikini on a trip to Hawaii. I was snorkeling, surrounded by colorful fish and coral reefs, and I felt an immense gratitude for the ocean. It hit me: choosing ethical swimwear wasn’t just about fashion; it was a way to honor the beauty and fragility of our planet.

Over the years, I’ve become more intentional with my purchases. Every piece in my swimwear collection tells a story—of workers treated with dignity, of materials given a second life, and of a world where fashion doesn’t have to come at a cost to the environment.

Final Thoughts

Ethical swimwear brands are more than just a trend—they’re a testament to how we can blend style with sustainability. By supporting these brands, we’re investing in a better future, one where fashion uplifts both people and the planet.

So, the next time you’re shopping for swimwear, consider making an ethical choice. Not only will you look fabulous, but you’ll also feel good knowing your purchase aligns with your values. Because when we protect the earth, we’re creating a world worth swimming in.

Have you tried any ethical swimwear brands? I’d love to hear your favorites or tips for sustainable beachwear in the comments!